What is Social Media Marketing

Social Media Marketing includes the usage of social media platforms, like Instagram, Facebook, Twitter, or similar, as marketing tools. The goal is to reach a wide audience and interact with them in order to attract new customers.

Here are some of the advantages of social media:

1. Increases brand awareness - likes, shares, follows, and other types of social engagements will help you get recognized among new customers and investors.
2. Generates leads and boost conversions - you’re advertising to people who have opted engaging with you by following your account, which can result in accumulation of new leads and increase sales.
3. Foster relationships with customers - when you answer your customer’s question on social media, they will forever be grateful that you have spared some time to do that. His appreciation will prompt him to share what you practice with other people.
4. Your competitors are online - keep tabs on your competitors which allows you to get a look at what is and isn’t working for them, and therefore helps you decide what should or shouldn’t change in terms of your company’s approach.

Make sure to choose suitable social media platform to advertise - it’s about the needs of your target audience and where they tend to spend their time.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing

• Facebook
• Instagram
• Twitter
• Pinterest
• Linkedin
• Youtube

Social Media Marketing (SMM) is one of non-standard ways to promote in business, which is to attract the target audience from social networks, forums, web blogs.

SMM promotion in social networks allows you to directly interact with potential customers:

• To acquaint with a brand, to form recognition, the loyal relation.
• Get feedback about your products / services.
• Work with reviews, objections, convey information of interest.
• To engage in interaction through discussions, contests, etc.
• Stimulate potential customers before committing a targeted action.
• Remind yourself of your customer base.

I can not tell everything in this publication. And so I want to give an example about one of the most popular social networks - Instagram.

The account in the instagram will not grow by itself, even if the content is beautiful and interesting. You need to somehow attract more users to your account. This can be done in several ways:

• Official advertising
• Advertise with bloggers
• Promotion in InstaDao
• Contests and marathons

Official advertising works very well, but is quite expensive. Bloggers are effective, but it’s hard to find good ones. Competitions and marathons work great. InstaDao gives 500-1500 followers per month. It is not very much, but it is really worth it because of price (only $13 per month).

Thank you